Decades of distilled culture

Come experience a domain second to none the world over.

The experiences we create are built on more than 50 years of cycling culture--beknown to us because it is our way of life.

Distant exotics

Let us show you the world

Levi spent his career seeing the world from the peloton. Now he'll show you what he knows you'll never forget.

Ride the King Stage

When I created the GranFondo, I dreamt of a route that could imitate the queen stage of a professional road race. This year, that dream comes true with the Amgen Tour of California choosing the King Ridge GranFondo route to serve its penultimate day. You'll ride this route ahead of the pros, with me to celebrate this momentous occasion for me and my community.

Full Suport

When we ride the route we will be followed by a full support vehicle and mechanic. We'll have to stay ahead of the race to make it back in time to see them finish in Santa Rosa, but we'll have enough time to make some brief stops for refueling and any necessary bike adjustments along the way.

VIP  Finish Line Seating

Once we're back in Santa Rosa you'll have access to the city's local VIP tent at the finish straight. This is an exclusive experience that only we can provide and is sure to lead to an exciting end a day on one of the most famous routes in North America.

Dinner with Levi

After the excitement of racing concludes in Santa Rosa, you'll join Levi for a very special hand-crafted dinner with celebrated winemaker Jake Bilbro at his private Limerick Lane estate where you can sample wine from some of the oldest known vines in the region--grapes that have been growing at this location since before the Golden Gate Bridge was built.

The King Stage: SOLD OUT

May 21, 2016
A VIP ride experience with Levi Leipheimer ahead of the pro peloton during stage 7 of the 2016 Amgen Tour of California.

A unique, fully-supported 1-day experience with cycling legend and 3x Amgen Tour of California race winner Levi Leipheimer on the very route we designed to host the penultimate stage of the Amgen Tour of California. Finish your day at the VIP lounge on the finish straights in Santa Rosa where you can watch the pros compete on the very route you just rode.



Cups of coffee


Bicycle kilometres


Brainstorm sessions


Video hours

Get in touch

In addition to our scheduled programming, we offer crafted experiential and speaking opportunities for individuals, small groups and corporations.

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